Maschinenhalle Vol. 1 – Deep Dive “Artificial Intelligence”

Eight inspiring hours with keynote speeches, exciting start-up pitches and more than 70 guests: at the first event of the new #Maschinenhalle series at Schacht One, Haniel Group employees and Schacht One business partners dived into the world of artificial intelligence together.

As well as advancing the digital transformation of the divisions through ideas and new business models, we as Schacht One see ourselves as a driving force for wider digital transformation. Due to that we launched a new series of events focusing on digital megatrends and technologies that are already capable of delivering added value. The event series’ name “Maschinenhalle”, derives from an impressive space directly above our office. Some 100 years ago, steam turbines, compressors and fans occupied centre stage here.

The potential of AI

What does AI actually mean and why is there so much hype around it? Andreas Pflieger from IBM addressed these questions in the events’ kick-off presentation. “Today, 80 per cent of data is dark data and therefore unusable”, explains Andreas Pflieger. This means that AI offers tremendous potential. Digital assistants are as well a hot topic: The “IBM Project Debater”, essentially a computer supplied with knowledge, impressed the audience with better arguments than the human in a debate about telemedicine (

AI in action – six start-ups presenting their unique solutions

Remy A. Lazarovici from Celonis demonstrated how their process mining solution visualises processes within a company and identifies areas of weakness. “In this way, processes become more transparent, quicker and more cost-effective,” said Lazarovici.

Do you feel like you’re in the dark about your data? Not with Mapegy. “We identify today the opportunities and risks of tomorrow’s technology innovations,” explains Peter Walde of Mapegy.

With i2x, Johanna Jäger presented a start-up from the Microsoft world: i2x offers real-time conversation analysis and coaching with direct feedback. “Daily on-the-job training has proved to be much more effective,” the Microsoft Transformation Manager explained.

We all know how difficult it can be to find suitable candidates for vacancies and how long and drawn-out the selection processes can be – moberries is taking on this “pain point”. The Berlin-based start-up wants to automate the first interview stage. “This means that only the most suitable candidates are presented,” says Terence Hielscher.

“The time saving for our customers can be up to 90 per cent,” says Guillaume Almetti of Inspirient (, describing the biggest advantage of the start-up. While analysts and controllers often evaluate business data for days on end, Inspirient requires only split seconds to deliver new insights and findings.

The potential speed of AI is also impressively demonstrated by Anna Lukasson-Herzig of nyris ( The start-up identifies images in less than a second. “We have a broad spectrum of experience,” says the founder and CEO of nyris.

Following the presentations, most participants happily took the opportunity to discuss with the representatives from each start-up.

How AI projects add value for companies

Jörg Bienert, AI Consultant and Head of the German Federal Association for Artificial Intelligence, makes the case for increased education and research on AI in Germany and Europe: “In Germany, we are a long way behind the USA in terms of investment in research and development on AI.” In his opinion, increased knowledge would also help to dispel the often-negative myths surrounding AI.

Together with Nikolaus Trzeschan of Lufthansa Miles & More and Anna Lukasson-Herzig of nyris, he also presented an example of a successful project: have you ever seen a product somewhere that you wanted to order straight away? The rapid image recognition AI solution from nyris allows you to do this: take a photo of the desired product, instantly upload it to the Miles & More web shop and order directly. “We can also envisage further AI developments on this basis,” says Trzeschan.

Digesting the day’s insights with currywurst and live music

Afterwards the participants and speakers came together to talk about their ideas over a currywurst and a beer. Our CEO Dirk Müller offers a positive summary of the event: “We learnt today that AI encompasses a broad spectrum of technologies and opportunities. There is a very wide range of starting points for our involvement. Intelligently combining existing internal data with information from external sources will be what makes the difference. The various real-world examples have demonstrated the potential of AI and shown what is already possible today”.


Hannah Schmeer

Hannah Schmeer

Digital Community Manager